The controversial JCPenny Commercial.

This is the commercial everyone has been talking about. Did you also know that this spot was awarded a Cannes Lions 2008 Film Bronze award..? (story)
Popular since:
2008-06-29
Category:
Offbeat, Odd Stuff
Digg submission:
[link]
Best thread:
948 diggs (thread)

Here's an excerpt of the most-dugg comment thread for 2008-06-29 :

331 diggs
wavesmachine on 2008-06-29 17:25:50
What does any of this have to do with JC Penny?
  • 133 diggs
    philthetechie on 2008-06-29 19:49:26
    I'm glad I wasn't the only one who missed the connection
  • 31 diggs
    xenuxenuts on 2008-06-29 21:29:43
    maybe it's a clothes commercial?
  • 177 diggs
    megamod on 2008-06-29 21:31:12
    Clothes from JC Penny have a special coating so that the clothes can slide on and off more easily?
    • 24 diggs
      Nappuccino on 2008-06-29 22:12:55
      Teflon.
  • 46 diggs
    shortyjacobs on 2008-06-29 21:32:16
    The tagline of the commercial is "today is the day to get away with it"

    JC Penny's slogan is "Every day matters"

    • 4 diggs
      StrikerObi on 2008-06-29 21:38:33
      Additionally, were it not a spec-ad, I imagine all the clothes featured in the ad would be available at a JC Penney store.
    • 9 diggs
      dclowd9901 on 2008-06-29 22:23:00
      It's more of a branding ad than a product ad, however, I'm not sure this is really the image that JC Penney is looking to sell...
    • 0 diggs
      watchpaulrun on 2008-06-30 02:57:04
      yep still don't get it.
    • 0 diggs
      JaronDiggGuy on 2008-06-30 03:09:46
      So...steal from JC Penny's?
      That can't be what they're trying to promote here....

      ...must...think...harder...
  • 54 diggs
    Smeed on 2008-06-29 21:37:29
    A lot of commercials have nothing to do with what they are promoting these days. Its almost as idiotic as the food commercials where someone has a full body orgasm because they were eating KFC.
    • 49 diggs
      D14BL0 on 2008-06-29 21:46:33
      You mean that doesn't happen to everybody else?
    • 36 diggs
      h4mx0r on 2008-06-29 21:59:19
      You're doin' it wrong.
    • 9 diggs
      Zcaithaca on 2008-06-29 22:03:01
      I forget the specific marketing term, but the reason for commercials without specific product promotions has to do with brand recognition...

      For example, people already know about KFC and JC Penny, so telling them about the products seems redundant -- these commercials are designed to simply get people thinking about KFC or JC Penny.
    • 3 diggs
      ohnoitstaylor on 2008-06-30 00:53:41
      I don't know about you, but those KFC bowls are a regular in my sexual routine.
  • 32 diggs
    userperson on 2008-06-29 21:57:40
    J.C. Penney -- our changing rooms are the place to get it on!
    • 1 diggs
      sovietninja on 2008-06-30 01:50:10
      No H&M is. Search and you shall find.
  • 4 diggs
    MattFid on 2008-06-29 22:47:09
    Brand awareness, that's it.
  • 3 diggs
    sh4rkb1t3 on 2008-06-29 23:13:35
    No connection. It's just associating sexuality with their brand. It's controversial because it's a couple of teenagers in the commercial.
  • 8 diggs
    solistus on 2008-06-29 23:25:31
    Nothing. It's a spec ad. RTFA.

    "Usually spec commercials are not never even shown to the said client they are being made for. Basically its a fake commercial but its a great way to showcase ones talants in their respective artform. Ad Agency Creatives, Editors, Directors, Colorists and DPs all benefit from the practice of spec commercials. In this case JC Penny probably never even heard of this commercial until we all did."


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